It can now be said that ABS-CBN's highest-rating reality show Pinoy Big Brother is, in a way, all about money, commercialism and business when Pinoy Big Brother Season 2's Business Unit Head Laurenti Dyogi said that they're doing business so as to recover their cost during an interview by Philippine Entertainment Portal (PEP).
I think, that's somehow a confirmation of what PBB followers have been saying here on my blog about PBB's too much commercialism, especially during the Balik-Bahay housemates selection done through text voting. Some of the show's avid fans feel that their text votes don't have bearing to the actual results of the votations, 'coz they deem that the results are just being manipulated.
Dyogi's statements were supposed to clarify things out after respected tv and movie director Joey Reyes pointed out negative things about Pinoy Big Brother a few days ago.
Here are some of the meaty statements of Director Jose Javier Reyes:
"they are not being given opportunities to show their real selves [referring to PBB housemates]. Paano mangyayari 'yon kung puro kabulastugan ang ipinapagawa sa kanila, gaya ng pagluluto ng banana cue [during their Summeryenda Task]? Ano 'yon?"
"Too much commercialism na ang nangyayari. Ini-inject na nga ang mga produktong ini-endorse sa mismong show [Coke, Globe, C2, Surf, etc.], wala pang koneksiyon talaga sa kung ano ba talaga ang main objective ng palabas na 'yan. Naghahasik na lang sila ng kobobohan!"
"'Yong Nel ang hindi ko maitindihan kung ano ang drama [Nel Rapiz of Iloilo]. He's becoming such a media-whore. 'Yong pumasok na Slovenian [Tina Semolic] sa Bahay ni Kuya, pinalabas na siya ang type. Ano 'yon? Feeling ng babae, isa itong tarsier na puwede niyang iuwi sa bansa nila?"
"tawa ako nang tawa nang mabalitaan kong may pagsasamahang episode sa Your Song ang dalawa [Bruce Quebral and Wendy Valdez]. Hindi ako nagkamali sa gagawing manipulation ng programa sa dalawang housemates."
"Doon lang ako sa tama. Enough of this kabobohan on national TV, and resorting to these things, para lang kumita ng pera!"
To either negate or confirm those statements, Lauren Dyogi has these responses:
"Kami naman kasi sa PBB, we want people to talk about the program. So whether the talk is positive or negative, that's still a positive sign. Mas gusto namin 'yong may reaksiyon ang mga tao, kesa 'yong deadma lang."
"Even worldwide, Big Brother tends to be controversial. Meaning, people really talk about it. Matindi ang emotional involvement ng mga viewers sa show. Hindi lang 'yong nage-enjoy sila sa panonood. It's either galit na galit sila sa programa, sa housemates. Or gustong-gusto nila 'yong program and 'yong housemates. Even sa first season, there were so many controversies that came out."
"Lagi naman kaming ganoon sa viewers namin. Kung ano man ang opinion ng viewers namin, rerespetuhin namin."
"Sa ibang Big Brother editions sa ibang bansa, they encourage people to talk about it. So whether [the talk is] good or bad, ang dating sa kanila noon, it's publicity."
"The franchise is very expensive. And when Endemol sold that franchise to us, the promise was the potential of the marketing, the sales potential is really enormous. Which is true."
"As a producer, I need to recover the cost of this program and ang appeal nito sa amin is dahil nga, 'yong potential niya to be able to have sponsorship within the program na nagagamit namin to also push the story, which is more appealing to ABS."
"ABS is a commercial station. We're doing business [Having sponsors and tie-up]. It's a way of being able to recover our cost.
"Kaya ngayon, hindi kami hirap kumuha ng [sponsors]. Kami na nga ang tumatanggi minsan. Pero meron akong quota, nagko-quota kasi kami ng packages of sale na kailangan naming ma-recover to be able to cover our cost."
"So, it is commercial but that's really one of the elements of this program, talagang to have sponsorships. Kaya nakabalandra talaga, may Coke ka diyan, etc. Saka mahal talaga 'yong binabayad nila so we make sure also na meron silang magandang exposure."
"But we consciously make an effort na maiba itong season na ito sa una. Even Endemol is constantly telling us, every season should be independent. Every season should feel different. I cannot have another Franzen. This season, the housemates have unique personalities. Ang ine-expect ng ibang viewers, sana may Franzen ulit, may Jayson ulit."
"Hindi 'yon 'yong naging process namin for Season Two. Unang-una, it's summer. We felt it would be effective if we have a younger audience. And because most of the students, walang pasok, sila 'yong mag-i-stay up late to watch the show."
"Ngayon, iba rin. Even the way we presented our housemates, iba na 'yong proseso. Ngayon, marami na kaming... may secret room kami, may missions....."
".....Kailangan talaga may pagbabago. Hindi puwedeng just the same as the last season. It will get boring pag the same din.
"Ako, hindi ko pinipersonal 'yong sinulat niya, kasi alam ko, rerespetuhin ko siya bilang isang kritiko at isang manunulat. Labas dito kung ano man 'yong samahan namin as professionals dito sa network.
"Ako, personally, hindi ko siya kino-consider na, I mean, walang ganoon [traitor] or what-have-you. Karapatan niya to write about what he feels.
"I appreciate the fact that he advised na may lalabas na article. It could have been worse. He could have said worse things, pero hindi. Noong nakita ko nga, ‘Wow! Napag-aksayahan ni Direk Joey talaga!' Ang laki ng space at binigay ng Inquirer."
"Mahal ko si Direk Joey and, you know, he's helped me in so many ways. Hindi ganitong bagay ang makakasira sa amin. Saka trabaho lang naman ito, e. Hindi naman ako ang pinipintasan niya, it's the program.
"Pero Big Brother kasi, ang viewership niya is from A to E. I realized na intelihente talaga ang viewers at meron kaming viewers na iba 'yong hinahanap sa programa namin."
"Siyempre, doon kami sa nakakarami. It's still an entertainment program. It's still a commercial show. We don't claim to be inspirational or whatever. Big Brother was never like that even in other countries."
"But kami, we inject as much as we can, something positive. Like, we do charity works also. We make sure that our housemates are able to connect with people outside and be able to reach out and help. Kasabay noon, meron din kaming ginagawa that others may find ridiculous and insulting. Pero to a different set of viewers, naaaliw naman sila."
"We will not be able to cater . . . I mean, we will not be able to please everyone. Actually even 'yong ibang taong nanlalait, I think, nanonood din sila. And I realized, di pwedeng wala kang kinaiinisan doon sa programa."
"Dito 'yong klase ng programa na kailangan ‘pag nanood, mayroong kinaiinisan. Kasi kung hindi, it's not as effective. And we've also proven, I mean Big Brother International editions have proven, na you cannot have a group of people who are of the same mood, na mababait sila, and they're all nice. Kasi hindi siya magiging mas interesting."
So there you have it. If you analyze his statements, you might say that everything was planned to irritate and manipulate the viewers. Probing deeper on what he said, the show is deemed effective when people get irritated on some of the housemates, they like it when people react either negatively on positively, and they'd prefer to be controversial, rather than not being talked about at all.
Think about Bruce-Wendy issues, Maricris-Bea conflict, Zeke-Dionne flirtations, Gee-Ann's weight problem, Bodie-Wendy-Nel as backbiters and Wendy's return to the house, all of these caused rave reactions from televiewers. Were they unplanned? or they're meant to happen?
P.S.
I forgot to tell you that PBB really needs your text votes. So, keep voting.
Source URL: https://mykiru1.blogspot.com/2007/05/laurenti-dyogi-we-doing-business.html
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